About
Seth Silver is a seasoned strategic creative management executive with two decades of…
Articles by Seth
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The ROI of Custom AI Models: Boosting Content Impact and Brand Value
The ROI of Custom AI Models: Boosting Content Impact and Brand Value
By Seth Silver
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Beyond Generic: How Custom AI Models Elevate Brand Content
Beyond Generic: How Custom AI Models Elevate Brand Content
By Seth Silver
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Harnessing AI Power: The Strategic Advantage of Custom AI Models for Brands
Harnessing AI Power: The Strategic Advantage of Custom AI Models for Brands
By Seth Silver
Contributions
Activity
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Make an unlimited amount of money. Here’s how… Do the following: Solve a big problem that the client sees as necessary and urgent. Design your…
Make an unlimited amount of money. Here’s how… Do the following: Solve a big problem that the client sees as necessary and urgent. Design your…
Liked by Seth Silver
Experience
Education
Licenses & Certifications
Volunteer Experience
Publications
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SOFAR Americas Launches Innovia Probiotic Micro-shots
NUTRA
SOFAR Americas hired my team to develop the social campaign for the launch of Innovia Probiotics.
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Expert Interview Series
Media Shower
I was invited to participate in an expert interview series for Media Shower.
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Panera Bread Aims For Social 'Food Chain Reaction'
MediaPost
Cramer-Krasselt hired my team to create the social experience for Panera's Food Chain Reaction Campaign.
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Social Control Recognized as a Facebook® Preferred Marketing Developer
Business Wire
My team was recognized as a Facebook® Preferred Marketing Developer for our expertise in social application development.
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Ogilvy Launches TABASCO® Nation for Brand Enthusiasts
PR Newswire
Ogilvy hired my team to create the social experience for Tabasco Nation.
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Ad of the Day: Sony Ericsson
ADWEEK
McCann Worldgroup hired my team to create the social experience for the Sony Xperia Play Minecraft Campaign.
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Target Makes Summer Funner
ADWEEK
Wieden +Kennedy hired my team to build the social experience for Target's Make Summer Funner Campaign. We created the social app and a series of rich-media ad units to bring the campaign to life across the web.
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New Agency Redefines Digital Through Social Behavior
Dexigner
Dexigner published an article about the launch of Social Control.
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Don’t be a sidekick, says Oberto beef jerky
ADWEEK
Ground Zero hired my team to create the digital experience for Oberto's Eat Like an Alpha Campaign. The TVC was hilarious and put Oberto back on the popular culture map. Our digital experience was just as epic;-)
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Hyundai Gives Its Goodbye to Goodby
ADWEEK
Hyundai moved it's business from Goodby, Silverstein & Partners to the newly formed Innocean Americas. Innocean Americas hired my team to create all of the digital work throughout 2008 to help aid them in the transition as they built-out an internal infrastructure of creative and production capabilities.
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Inc. 500 Ad Agency Acquires Media Firm
The New York Times
I was influential in helping Heavenspot get acquired.
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Heavenspot Creates Commercial Spot for American Racing
CG News
For the 50th anniversary of American Racing, we created a spot integrating live action, motion graphics, and 3D animation.
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Can brands tell a story in just six seconds?
Our Social Times
Our Social Times asked me to participate in an article about YouTube's new six-second video ads.
Courses
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Cultivating Creative Collaboration
IDEO University
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Leading for Creativity
IDEO University
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Storytelling for Influence
IDEO University
Honors & Awards
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Shorty Award Honoree - Iconic Blu
The Shorty Awards
Blu ECigs UK 🇬🇧 Social Campaign - Audience Honoree for Best Images.
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Shorty Award Honoree - MedPost
The Shorty Awards
MedPost Urgent Care Social Media Content for Best in Health & Fitness.
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Mobile Site of The Day - Xperia PLAY
FWA
Agency: McCann NY
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Webby Honoree
The Webby Awards
ALL YOUR SNAKES ARE BELONG TO US
Agency: Heavenspot
INTERACTIVE ADVERTISING
Rich Media: Promotional
Languages
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English
Native or bilingual proficiency
Organizations
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AIGA
Member
- PresentAIGA brings design to the world, and the world to designers. As the profession’s oldest and largest professional membership organization for design—with more than 70 chapters and more than 25,000 members—we advance design as a professional craft, strategic advantage, and vital cultural force. From content that defines the global practice to events that connect and catalyze, we work to enhance the value and deepen the impact of design across all disciplines on business, society, and our…
AIGA brings design to the world, and the world to designers. As the profession’s oldest and largest professional membership organization for design—with more than 70 chapters and more than 25,000 members—we advance design as a professional craft, strategic advantage, and vital cultural force. From content that defines the global practice to events that connect and catalyze, we work to enhance the value and deepen the impact of design across all disciplines on business, society, and our collective future.
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